“Keep a positive mental attitude when the sh*t hits the fan.”

Meet Todd Weimer, founder of outdoor utility tool manufacturers VSSL. Todd grew up comfortable with being outdoors; his earliest and fondest childhood memories are of times spent fishing, hunting, camping, hiking. He grew up with Canada’s relentlessly cold winters, bookended by a few months of scorching summer heat and two other “seasons” that often only lasted a few weeks. Used to making his own survival gear as a child and testing himself by heading out into Mother Nature’s extremes was exhilarating, educational and incredibly scary all at the same time. Taking learning from these valuable lessons and carrying them with him into adulthood.

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Outdoor in style…

Outdoor gear for people who appreciate high quality, thoughtful and innovative design. Reliable and sustainable products for the outdoor adventurer and the happy camper. We’ve brought together some of the top outdoor gear brands who bring together form and function to take you outdoor in style.