“Everyone has wings to fly, some just need a little help.”

Meet Tanner, Brooks, and Taylor, founders of eyewear brand Proof. The brothers grew up with sawdust in their veins working in the family mill and exploring Idaho. The idea to start the brand surfaced in 2010 when Brooks was building up the idea of a wood consumer product. With Brooks moonlighting at Proof while also working his day job, the company was managed out of his garage with one laptop and a rack of sunglasses. Since then, the company has continued to grow and expand, going from garage to global in a few short years, and becoming pioneers in sustainable eyewear. The start-up provides products handcrafted from sustainable materials including sustainably-sourced wood, cotton-based acetate, recycled aluminium, and repurposed skateboard decks. Proof stands firm on three principles: heritage, sustainability, and giving back. Proof's efforts in helping others have affected people from Idaho to the other side of the world.



Urban explorers

Quality products from top outdoor lifestyle brands. Unisex outdoor clothing and accessories for those who want to combine their enjoyment of an outdoor lifestyle with urban living.